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It is bizarre isn't it?  I don't know where the thought even came from.  Wait, wait, wait...I think it was Target. Target always hoodwinks me.  Back in college I put a ban on my Target visits.  I'd walk in to buy a birthday card and walk out with $150 worth of stuff I "really" needed but couldn't afford.  Like Steel Magnolias and Goonies on sale for $9.44.  A friend recently told me of her similar experiences, referring to them as "black outs."  As in, "I got that hideous lampshade during a Target Black Out."  You go in with a purpose and you come out accessorized, in debt and not really remembering why you made such irresponsible (yet oddly rational) shopping decisions. Snug

So maybe it was Target that made me crave a Snuggie.... No! Wait, wait, wait I've got it now.  It was 30 Rock.  Damn you Tina Fey! (I'm just kidding!  I love you, Tina.) If it weren't for the never-at-all-subtle product placement that show gets away with I would never have even considered getting this backward robe type thingy to drape over myself during movie fests or the occasional prolonged phone conversation (see Snuggie commerical).  Alec Baldwin walks into Liz Lemon's office and says, "Lemon!" and Tina Fey is wearing a Snuggie and she says, "I'm only wearing it as a joke!" Hysterical.  I'm pretty sure that was the moment I was hoodwinked because when I saw the Snuggies on display in Target (or some other store...I don't even know now) I really wanted to buy one because I thought it would be absolutely hysterical...especially if I got a leopard print one.  Luckily, my boyfriend talked me out of it.  "Please, Lauren...no."  But at times, when it's chilly in the house and I need a good laugh...I think about that leopard print Snuggie.  I'd wear it on cold nights, home alone and if anyone ever walked in unannounced I'd just say, "I'm only wearing it as a joke!" and maybe we'd laugh.   

I'm going to go ahead and assert, that this is the first time in history that a product has had so much success based on its stupidity. I'm not the only one this has happened to!  Look at Weezer. Look at them piggy backing on Snuggie's bizarre success.  I'm going to go ahead and assert, that this is the first time in history that a product has had so much success based on its stupidity.  Nearly every promotional tool has in some way mocked the Snuggie, emphasizing its simplicity and undeniable weird-looking-ness yet sales have gone up AND they've become (dare I even say this) kind of cool in a stupid, gag gift kind of way.  

I think some people get them as jokes only to realize (after you've laughed for a good half hour) that they are really warm and accommodating.  Then suddenly you're telling your friends, "Yeah I got it as a joke but then I didn't take it off.  It's so warm!  You should really get one.  They come in leopard print now too!"  

Just wait, next it'll be zebra print.  Then! The NFL, Nike, Oprah...  Till it's out of control and off the hook.   When the Obamas get them...we'll know we're headed for disaster.  

Afterthought: I just discovered they have Snuggie's for dogs.  It's the end of the world.  

Snug Dog

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